In business the term artificial intelligence (“AI”) is so widely used nowadays that it can mean anything: from a recommendation system for an online store to a robotic customer support station.
However, in terms of copyright not all of these models are equivalent. Generative AI implies models capable of creating new content: text, images, audio, video or programme codes.
Taken together, these features are the cause of three major problems in copyright.
The use of third-party works during the training process,
A person’s creative contribution,
The risk of infringements in the course of content generation.
Authors:
Shermet Kurbanov, Co-Head of Intellectual Property & Digital Law, SL LEGAL
Elizaveta Isaeva, Associate, SL LEGAL
Elena Chetverikova, Associate, Intellectual Property and Technology Practice, Denuo